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Women's Lifestyle Magazine

West Michigan International Auto Show

Jan 25, 2018 10:00AM ● By WLMagazine
photo by Matthew Gordon

Twenty years ago, the Grand Rapids New Car Dealers Association partnered with ShowSpan Inc., to engineer what has become one of the premier annual events to roll into the city: the Michigan International Auto Show. This year’s showcase, with presenting sponsor Gentex Corporation, fills DeVos Place in downtown Grand Rapids, February 1-4.

Touted as the ideal place for the public to view their “next new car,” this show features hundreds of new vehicles on display – sedans, vans, SUVs, trucks, hybrids and performance vehicles – and factory representatives from nearly 30 different manufacturers, including a handful of Pre-Production models.

Unlike other auto shows, the public is invited to get inside of the majority of the vehicles on display to see how they feel when it comes to leg room, interior height, dash design, storage and more. Product specialists are also on hand to answer questions about the latest trends in technology, security and eco-friendly features.

Other highlights of the show include classic cars in the Grand Gallery presented by the Gilmore Car Museum, as well as luxury makes and models from Aston Martin, Bentley, Maserati, Rolls Royce, McLaren and others in the popular Million Dollar Motorway.

As always, the show kicks off on Wednesday, January 31 with the exclusive Charity Spectacular Preview benefitting Helen DeVos Children’s Hospital.

To purchase tickets, please visit

What: West Michigan International Auto Show Where: Devos Place, 303 Monroe Ave, NW When: Feb. 1-4, Thu and Fri 11 a.m.-9:30 p.m., Sat 10 a.m.-9:30 p.m. and Sun 10 a.m.-5 p.m. Cost: $12/adults. $5/ages 6-14. Free/ages 5 and under.