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Women's Lifestyle Magazine

Local Florist Set To Deliver 19,000 Roses on Valentine’s Day         

Feb 13, 2018 04:15PM ● By WLMagazine

It's the season of love Eastern Floral has been delivering the sweet smell of love for the romantic holidays for over 60 years in West Michigan.

Approximately 250 million roses are produced for Valentine’s Day and Eastern Floral is a local leader by selling over 19,000 roses for the occasion.




The two most widely gifted rose colors for the holiday are red and pink. Red symbolizes “I love you”, passion, respect and courage. While pink represents grace, elegance and admiration.


The red rose began its symbolic history in Greek and Roman iconography, where it was tied to Aphrodite, or Venus, the goddess of love.


Roses are proven mood enhancers. Major studies, like one conducted by  world-renowned researcher Jeannette Haviland-Jones, Ph.D., at Rutgers University in 2005, prove that flowers have and immediate impact on overall happiness. 100% of the research participants reacted with a smile after receiving the gift of flowers.


About Eastern Floral

Eastern Floral has been a significant part of the Grand Rapids community for over 60 years and has grown to be recognized as an industry leader and has been awarded as a top 50 florist in the USA. This award is one of the most prestigious in the industry with over 36,000 florists competing for the honor. Locally, Eastern Floral has been awarded "Best Florist" 2010-2018 by Grand Rapids Magazine Reader's Choice Awards, "Best Florist" 2008, 2009, 2011 – 2013, 2015-2016 by the Grand Haven Tribune "People's Choice" awards, and "Best Florist" 2006, 2007, 2012-2016 by the Holland Sentinel "Best of West Michigan" awards. For more about Eastern Floral and its products and services go to

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