Couples in Business: Malamiah Juice BarFeb 19, 2018 10:00AM ● By WLMagazine
by Sarah Anderson | photography by Two Eagles Marcus
“We’re 11 years in, three kids, a business, it was clearly meant to be,” Anissa Eddie said of meeting her husband, Jermale, in college.
Anissa believes that “when you know you know,” and the two didn’t waste any time cementing their relationship forever. They dated for two years, spent four months engaged and planned a wedding during grad school. They made it down the aisle days after they finished earning master’s degrees and began their life together.
When Jermale was introduced to the nutritional benefits of juicing, he was intrigued enough to go all in. He bought a juicer for home and began mixing concoctions for family and friends. This newfound passion turned out to be the answer to his dream of starting his own business. Anissa never intended to join her husband in this business; she enjoyed helping with the proposals and recipe development, but was determined to take a supportive role and continue her job in social work.
At the last second, Jermale’s business partner had a change of heart.
“That’s when I said, ‘Okay, let’s do it together!’” Anissa recalled.
From there, the couple was given the opportunity to dream and create together.
Jermale was quick to appreciate the perks of having his wife as his business partner.
“There are some things that Anissa envisioned that I wouldn’t have thought of, and the conversations can just organically happen,” he mused.
“When I look back on it now, I think one of the best things of being in business with my spouse is the base level of trust and commitment that was already in our relationship, but we brought to the business,” Anissa said. “You can be more vulnerable — you don’t have to put on some type of facade.”
[one_third][/one_third][two_third_last]Sarah shuffles between editorial support, content production and advertising at WLM. She loves her job so much, and isn't just saying that to impress her boss.[/two_third_last]